The Phone is a great instrument to reach many fast regardless of distance.
There are different phone bookings you could make:
- Cold call / cold calling
- Lukewarm calling
- Hot calling / Leads / Tip
- Incoming
Number 4 would be the call that all are waiting for but seldom get. You could wait a year for the phone to ring and someone on the other side wanting to meet you to buy something from you and maybe it will happen once or twice but rarely more than that. (But it’s always a very welcome surprise when someone does). Mostly this would increase if you are a very social / business networker.
Number 3 predominantly the result of advertising campaigns or active networking. These are very easy to use for booking meetings since the customer at the other end of the phone wants to meet you and discuss what you can do for them.
Number 2 Leads or tips that are secondhand or have been left to long without attention. Or the bulk of these could also be customers that you have sold to in the past and have lost contact with. If they are this could turn out to be a major income boost for you since customers that have bought from you before are much more inclined to do so again. (for some good seller the figure is about or up to 70%).
Number 1 Siberia 🙂 This is hard work but could be the newly started business only source of meetings especially if you have a tight budget to start out with. You either get the numbers from the phonebook or net based phonebook. Buying numbers that are selected from your search criteria could also spare you a couple of hundred/Thousand calls in vain. We will address Cold calling technic in the next post.
Patrik Olson Consulting 