Business as usual.
B2B is not much different from B2C and these 2 factions should in a near future be extinct since they are no longer needed to define a customer. B2G would still need to be on a planet on its own since it uses very different rules and mechanisms compared to the other 2.
Selling to a business is in many regards no different from selling to a consumer and vice versa so why divide it up in to factions at all?
B2C would be the original.
Behind the scenes at retail, there is another factor at work. Corporations and independent store owners alike are always trying to get the edge on their competitors. One way to do this is to hire a merchandising solutions company to design custom store displays that will attract more customers in a certain demographic. The nation’s largest retailers spend millions every year on in-store marketing programs that correspond to seasonal and promotional changes. As products change, so will a retail landscape. Retailers can also use facing techniques to create the look of a perfectly stocked store, even when it is not.
A destination store is one that customers will initiate a trip specifically to visit, sometimes over a large area. These stores are often used to “anchor” a shopping mall or plaza, generating foot traffic, which is capitalized upon by smaller retailers.
More B2C would be big companies selling to another big company that is the end consumer but this would still (for most) fall under B2B.
1 company selling their products to another company.
The selling process would be almost identical so lets focus on the differences or what you could change.
If you are a b2b seller then you should benefit greatly by looking up how b2c are marketing themselves and use the same marketing technic to your benefit. Your order value would typically be astronomical compared to the b2c orders but you should still treat the it like any other order since it’s still down to the basics: do the customer get enough value for their cash. (and do they like you and what you represent).
As a b2c seller you should learn to present your marketing efforts as hard facts and readable data.
I’ll give you an example. Working for a strict ceo that had the policy to never ever pay for radio, tv or marketing campaigns but only used the company’s excellent sales force as the only marketing tool. That gave him control over what worked and how it worked and more importantly why it worked! After a couple of years he stood back and hired a new ceo. It took him 2 months to spend a couple of millions on a tv ad and run it. when we was informed about this (sitting at the board of executives we were all surprised about being informed after the campaign and not before) we asked how this had contributed in more sales. He had no hard facts at all he had just spent the money hoping that it would generate sales as he was sure it would. The add had the benefit had at most given the brand a better recognition among folks but other than that he basically burnt the money.
When not measuring values before a campaign you can not measure how succesful (or unsuccessful) it was since you have nothing to measure it against.
So lets sell b2b or b2c and focus on the deal instead of the etiquette.