If you are important or even more important than the actual product you sell where does that leave the “business tools”.
Having one is a good thing but more social and an expected ritual than anything else.
Have several with you always put them in a couple of places think car, coat pocket, wallet etc.
Upgrade them when necessary and then make sure to put the old ones in the “archives” otherwise they have a strong tendencies to pop up when you don’t want them.
Mail and email.
Should really contain the same info as above card and use the same typography so you use the same one in all your printed material. does the type matter? well a good thing is usually to use one that is international so all printers and printing firms can use them other than that use your judgement and play around with the types to see which one you like. ( i spent some time to do this and ended using courier new but i can change :-).
What mail provider you use seems to hold some weight however, I use yahoo since ive done so for a long time and this seems to be hard for some to accept so now i have changed to my .com mail and the comments disappeared. If possible try not to use Hotmail, yahoo and so fort. If you want to save a buck here and use the free service its ok but change it when the money starts to stack up. ( i personally don’t understand this but since the customers commented on it i simply complied.)
A good tool to show customers seriousity and that you exist i find it most useful when booking meetings since then the customer can sit down after my call and check trough the page and get a better idea about what my company stands for.
I like selling homepages with less than 100% of the information. why? because then the customer and i have something to talk about when we meet. If they had most of the info they would be pron to take a decision based on the homepage info and would then cancel the meeting. It’s also very hard for any salesperson to argue with good points why the customer should buy from them trough a homepage.
So try to keep the page clean to the point and short and elevator pitchy.
If you really going for it a joint face with homepage,mail,email and business cards should be using the same type and also if possible the same theme / style since this will give the customer a better and clearer picture what you are about. How much to spend here is totally up to you and your wallet. but these things don’t generate money they just give a stronger impression of you. so if you do start to splash out for this then make very sure that you get top quality results regardless what you sell.