“The ABC of sales lessons from a superstar” is written by Daniel Milstein.
It’s easy to read.
It’s a common approach in sales books to do a tell the background story to (usually) create a better feel for the writer and why they became the superstars in sales. Like daniel they all started in very young years to take advantage of a need and monetizes of it. ( I to started out very young).
So how does he succeed in the us as a fresh russian immigrant? Great because he works hard.
He then proceeds with telling how he eventually failed at a couple of jobs and decided to do better. With even harder work.
He gets an opportunity to open up a mortgage firm because the owners like how he works hard.
You start to get the pattern right ;-).
So what does he do then? He spends very little on the office and works like possessed.
And that seems to be the way forward for him and he eventually buys out his office and sets of on his own with a solid customer base and expands from that to build it into a major league player in the mortgage industry.
He does this as far as i can tell by reading the book by working almost 24/7 and never ever misses an opportunity to get a contract be it on the bus,beach,party or in the middle of the night. He is there for his customers and manages to show what the meaning going the extra mile means in real life.
“lunch is for losers” and “always available” can pretty much sum up this guy. He rather works all the time he has than do anything else. It works of course since you then get in contact with more costumers than you otherwise would and hence you usually get more contracts.
The book continues with trying to educate the reader with Old lessons in sales that all know works. Hard work, Always Be Closing and so on.
Who is this book for?
He does the smart thing by packaging it as a book full of lessons for the entrepreneur setting out his/her first step towards success.
The only one benefiting from this book sales wise is daniel himself since he probably sold a massive amount of it.
For all others there are a lot of books that you should read about starting up your own business that will give you more real advise and is more to the point.
If you still feel the urge to read about daniel and his “the abc of sales lessons from a superstar” then do so its easy to read but its more like an easy to read book about a person starting out with to empty hands and ending up really rich vile he’s young.
How on earth universities can use this book in their education is beyond me. (But they do use it).
That’s my opinion.
Increased profits for all!